Consumer spending on e-commerce sites has fallen by a fifth in the first half of 2019, Economic Times reports, citing a Kantar report. Average spending is down 21% while average ticket size has dropped 27% over the previous year. The key categories of mobiles and fashion saw a 16-17% decline in buyer numbers. Companies are […]
People in rural India are holding back on items such as clothes, hair oil and biscuits, Business Insider reports, citing multiple research reports. That’s largely because rural wage growth reduced from 14.6% in 2013-14 to just 1.1% in 2018-19, an SBI Ecowrap study shows. Biscuits as a category, for instance, is growing at just 1%, […]
